Misbelief: What Makes Rational People Believe Irrational Things by Dan Ariely ISBN:9781785120770

Misbelief by Dan Ariely

$37.00 Inc GST

Misinformation affects us daily, from social media to politics and even personal relationships. Policing social media alone cannot solve the complex problem shaped by partisan politics and subjective interpretations of truth.

In Misbelief social scientist Dan Ariely explores the behaviour of ‘misbelief’ that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects. Grounded in research and Ariely’s personal experience as a target of disinformation, the book analyses the psychological drivers behind adopting irrational beliefs. Ariely reveals the emotional, cognitive, personality, and social elements that drive people towards false information and mistrust.

Despite advanced AI generating convincing fake news, Ariely offers hope. Awareness of the forces fuelling misbelief makes individuals and society more resilient. Combating misbelief requires empathy, not conflict. Recognising misbelief as a human problem allows us to be part of the solution.

The renowned social scientist, professor, and bestselling author of Predictably Irrational delivers his most urgent and compelling book: an eye-opening exploration of the human side of the misinformation crisis, examining what drives otherwise rational people to adopt deeply irrational beliefs.

About the Author: Dan Ariely is the bestselling author of Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty. He is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and elsewhere. He lives in North Carolina with his family.

19 Sep 2023

Additional information


Paperback / softback


Behavioural economics

Readership Level

General (US: Trade)



Publication Date

19 Sep 2023

Misbelief: What Makes Rational People Believe Irrational Things by Dan Ariely ISBN 9781785120770

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